A week after it came out, everyone was already singing along.” “It became such a monster overnight, I’m pretty sure hit songs don’t happen like that anymore. “It was a hit song the way hit songs used to be,” Puth tells Billboard of his breakout track. Meanwhile, the track spent 12 weeks atop the Billboard Hot 100 chart and ruled radio airplay. “I wouldn’t ever underestimate the power and the loyalty of the Fast and the Furious fans,” says Mike Knobloch, president of film music and publishing at Universal Pictures.Ĭharlie Puth Threatened to Pull 'See You Again' From 'Furious 7' If He Wasn't Included in the Music…Īlong the way, Kevin Weaver, president of film and TV and executive vice president of Atlantic Records, says “multiple billions” of pieces of user-generated content helped boost the song’s performance, along with incredible support from the Furious 7 cast and franchise, which included Diesel singing the song onstage at awards shows.
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Since, the video also saw viewership spikes around New Year’s Eve after Puth and Khalifa performed the song during Dick Clark’s New Year’s Rockin’ Eve 2016, as well as the release of Furious 8 this past April, which grew daily views by nearly 50 percent up to present day. The result was record breaking in itself, creating the biggest video premiere ever on Facebook, reaching 40 million views in just 12 hours.Ī week later, the video was release on YouTube and was viewed 175 million times there in the first month, hitting the 1 billion-view benchmark in six months and going on to be the year’s most-viewed new music video, according to YouTube. The campaign was the first of its kind, partnering Khalifa, Puth, Diesel, Walker’s estate and Universal Studios to world premiere the video concurrently on the artist, actor and studio Facebook pages. Ironically, when the “See You Again” video was first released, it wasn’t even on YouTube - it was on Facebook. The chart-topping hit’s video has more than 2.5 billion views racked up since it’s release in January and, now averaging more than 20 million views a month, looks on track to dethrone “See You Again” before long. “So, in short, expect records to get broken more routinely,” says Mulligan, who estimates the video has generated about $2.9 million for the rights holders.įor an example of what’s to come, one need look no further than the Billboard Hot 100 chart, where Luis Fonsi and Daddy Yankee‘s “Despacito” is making a strong case to be crowned this year’s song of the summer.
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The advancement of messaging apps that account for 7 billion monthly users globally have also driven discovery and link sharing.
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Charlie Puth Named Most-Watched YouTube Video | Billboard NewsĪnother factor helping “See You Again” average more than 3 million views per day in 2017: Vevo, the music-video ad-sales platform owned by Universal Music and Sony Music. Mulligan says Vevo has been driving more music views lately with its recommendation algorithms, while YouTube’s autoplay function is resulting in more music-video plays per viewer session. “It’s pretty crazy that it impacted so many people,” Wiz Khalifa tells Billboard. There was also a 25 percent increase in total YouTube music video streams and a 7 percent increase in average monthly music video streams over this time. In 2015, YouTube published a report noting the increasing pace at which videos were reaching the billion-view mark, and between 20, YouTube’s music users grew 17 percent up to 1.2 billion, according to Mark Mulligan, music industry analyst at Midia Research.
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One reason: YouTube has simply racked up a lot more users. ET July 10, the “See You Again” video hit 2,894,026,649 views over 826 days since it was released on April 10, 2015, and whereas “Gangnam Style” was a catchy and comical viral hit that exposed the world at large to K-Pop, “See You Again” is emotional hip-hop ballad used to pay tribute to the late The Fast and the Furious star Paul Walker (and his character), who died in a car crash in 2013. So how did the video, set to a clip from the Furious 7 soundtrack, became the all time most-viewed video on YouTube with nearly 3 billion views Monday, usurping the most-viewed throne from Psy‘s “Gangnam Style,” which had held the record for nearly five years?Īt 5:30 p.m. Wiz Khalifa‘s “See You Again” music video featuring Charlie Puth didn’t inspire any viral dance crazes, shatter any cultural barriers or attract the attention of leaders around the world.